8:00 - 9:00
9:00
Ingrid will open the conference and give an introduction to the 3 themes of Design Matters 20.
Real Fake – on how digital products are blending together Fake and Real, and how we as designers can we help the people who use our products navigate this new hyper-reality.
Scrappy Creative – on how we should challenge our current design methods with a messy set of skills, borrowed from psychology, business, coding, project management, storytelling, and more.
Next-Gen Design – designing for anyone born after 1996 who has never lived in a world that wasn’t interconnected, and taking on designing for the near and far future.
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Ingrid is Co-founder of Design Matters and founder of Usable Machine, a UX studio based in Copenhagen. When she is not busy with Design Matters, she likes to work with innovative and challenging design projects to make technology more beautiful and user-friendly.
9:30
As ‘fake’ or artificially generated news and people and products fade in our digital feeds daily, as scam products are getting better and better, riding the wave of conspiracy theories, the distinction of what real and what is not is becoming harder and harder for many. At the same time as far away future scenarios of social unrest and climate change are escaping fiction and coming into our reality, what is present and what is future is becoming also quite hard to discern. In some way, what we considered before a quite clear and binary distinction is becoming less and less so. The lines between real and fake, present, and future are getting more and more blurred.
In this talk, Simone will talk about his experience in designing in this blurred space, where products are sometimes real and sometimes fictional.
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Simone designs experimental versions of the future. He explores the implications of living and interacting with networked, smart, and autonomous things.
His work focuses on exploring the implications of living and interacting with networked, smart and autonomous systems. His works are both commercial and artistic, and many of his works and prototypes have been exhibited all around the world.
10:00
At Design Matters 20, Anita will go deep into design and the tools the team has developed to create an informed and holistic user experience. She’ll talk about Twitter’s role as it relates to managing misleading information — from proactive measures that elevate credible information and accounts to reactive measures that limit the spread of misleading information on Twitter.
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Anita Butler is a San Francisco-based design director at Twitter leading numerous design teams focused on the health of the Twitterverse. Prior to Twitter, Anita was the Head of Design for Facebook’s Stories Experience where she helped build the Stories format. At Facebook, she learned deeply how social networks work and why people share. Anita lives with her husband and 2 boys in San Francisco. In her spare time, she likes to make things and torture her kids with long hikes and walks on the beach.
10:30
11:00
Nicole will talk about the groundbreaking new research project in DK, Challenge, where a virtual reality simulation is the core of a novel treatment targeting the hallmark symptoms of schizophrenia – hearing malevolent voices.
The VR software allows the therapist and patient to create a digital twin (avatar) of the voice from inside the patient’s head. While the patient wears a VR headset, the therapist embodies the avatar in real time and pretends to be the malevolent voice.
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Nicole is driven by the passion of creating better treatment for people with mental health problems and is a specialist in leading projects and developments that bridges technology as an aid in treatment and tool for recovery.
In the Challenge project she is the lead of the development; involving patients, psychologists and the development team at Khora Virtual Reality and is in charge of the training of psychologists, doctors and nurses into how to use the program.
11:30
What makes a good band? Is it the lead guitarist? The singer? Or is it how the band performs together on stage? What if the same traits that make up a great band also apply to a great design team?
In this new environment, it’s more important than ever to figure out which role you want to play. Nicole’s talk will help you navigate that choice so that you and your band of designers can reach their full potential.
She will tell stories on how this happened at Spotify and share a list of tools that can be used to build a superstar design team.
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As the Senior Design Director for the Spotify consumer experience, Nicole Burrow leads the product design teams responsible for bringing Spotify into the lives of 250M+ users every month. Her previous role at Huge took her across Europe, Asia, and the US, working to solve business problems through design for some of the world’s most-loved brands. Today, she’s focused on growing her team at Spotify as they become the world’s number one audio platform.
12:00
13:00 Choose a Nerd Track
Unbiased design - Why it matters
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How can we, as designers, address systemic racism and unconscious bias in our work?
In this talk, Kevin will discuss our roles and responsibilities as designers, reflecting on our own practice and challenging the notion of ‘good design’? As designers looking to make meaningful impact tackling systemic racism and unconscious bias, the work involved requires a shift in mindset to acknowledge the histories and lived experiences of others, as well as understand the practical changes needed to put race at the heart of our design practice.
Kevin is an Associate Design Director at McKinsey Design based in London. As an award-winning product designer, Kevin specialises in design strategy, user experience design, and user-centred research. Prior to McKinsey, Kevin worked within multidisciplinary consultancies focused on experience design, as well as led digital design for one of the UK’s most respected institutions, the British Museum.
Faking your personal health guide
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People are more focused on their physical and mental health than ever. Self-help apps are booming and there are great single purpose apps on the market. AKQA were approached by a start-up who had the idea for an app with a holistic approach to well-being. We were trusted to make a very complex app beautiful, unique and simple to use. Quite a challenge. This is how we did it. Get an exclusive look into the creation of aio, the whole design process from start to finish. Including ideas, design choices and of course some of the stupid mistakes.
Frederik is a Senior Art Director at AKQA and a musician/music producer on the side. He has 20+ years of experience designing digital products. He is self-taught as both a designer and a musician.
Seeing the future’s new normal - designing beyond the screen
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Technology is already evolving beyond the screen but the digital world is still full of concepts and challenges that make this transition difficult. Which concepts can be implemented outside the screen and what is important to know for us as designers? What can be learned from other industries?
In this talk, Patricia will show how we place our attention as designers towards creating innovative and inclusive designs for a digital future with fewer screens. We are taking a look at how to rethink our current ways to design.
Patricia Reiners is a freelance Innovation Designer exploring emerging technologies and the future of experience design. At Design Matter’s 20, she will dig deep into the theme “Next-Gen Design”. Shell explore the new ways on how to use interfaces and how the future of experience design might look like Patricia focussed on the topic of future cities as a creative resident at Adobe 2019 and explored different ways of integrating immersive technologies in the areas of work, living, and mobility. Prior to the residency, she worked freelance for different agencies, startups, and larger corporations like Google, which helped her to identify gaps where innovation could have transformational change.
Trusting Invisibility: Designing Futures We Can’t See
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Trust is fundamental to us, as designers and as humans. Global systems, personal relationships and our society can’t function without it. Trust is essential in digital product design, now more than ever because we see “invisible” features, AIs and algorithms control how products behave. And when algorithms make increasingly important decisions on our behalf, how do we balance the desire for simplicity with the need for transparency and accountability?
As designers, we tend to make things as simple and frictionless as possible. But how can we design trust into what we can’t see or even understand?
In this playfully hands-on workshop, we’ll explore this very topic. Through research, collaborations, and speculative prototypes, we’ll discuss our findings, dilemmas, and exemplify different outcomes.
Because we’re not here to predict the future. We’re here to make it.
Maria Björklund is Lead Service Designer at Designit with extensive experience leading both creative and strategic processes and projects across industries. She is currently co-creating the Futures platform for cross-disciplinary collaboration and skill-building for 550+ designers. Maria is dedicated to helping to design a future that is sustainable and ethical for all.
Lasse Underbjerg is Global Future Lab Director at Designit. He is passionate about exploring the frontier of human experiences, with dedicated curiosity and empathy. He is methodological; envisioning global futures and solving human problems at the intersection of design, technology and storytelling. Lasse invents simple solutions and crafting compelling experiences.
14:30
15:00 Choose a Nerd Track
Match. Chat. Get Tattooed. How digital design is transforming the tattoo industry
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The tattoo community is growing stronger and stronger around the globe, and so is the tattoo industry. Despite this, as an industry, it is still primarily off-screen. How can it be digitalized? Tattoodo, the world’s largest platform for tattoo, culture and lifestyle, born in Copenhagen, is managing to do exactly this. Brady & Hannah will dive into the challenges and excitement of cracking the traditional codes of the tattoo community. With a focus on design and creative expression, they are finding ways to digitalize a fast-growing yet predominantly non-digital industry.
Brady is Head of Product at Tattoodo. He’s a multi-disciplined designer – with a previous background in digital marketing – focused on bridging the gap between creativity, human behavior, and interactions. Outside of his work with Tattoodo, Brady is actively involved with innovation hubs and startups looking to conquer the challenges and opportunities of the digital age.
Originally from New Zealand with a background in educational psychology, Hannah Smellie is the community manager at Tattoodo. She has several years of experience working in the tattoo industry and in artist management. Her in-depth knowledge and passion for the industry play a pivotal role in the decision making and design development of the Tattoodo product.
What if phones were made of [X] ?
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This hands-on workshop explores how a shift in materiality might push imagination and curiosity towards alternative ways of communication and entanglement within the digital realm. Speculative tinkering with different materials will help you develop ideas for future/speculative digital ecosystems. You will focus on the material aspect of digital systems and use your hands to explore technology on a physical level.
During the workshop, you will speculate on the question “what if phones were made of Material [X]?” Maria Viftrup will guide you in the process of building a rough prototype made with the material given to you. Finally, you will test your prototype against the ones made by other participants.
Maria Viftrup is a danish artist/designer crafting radical curiosity through experiences and material storytelling. Her engaging, colourful universe sparks open conversations about human relation to resources, production, value and especially so called “waste”.
She establishes collaborations between companies, municipalities and art institutions – always with a very hands-on approach to materials and physical experiences.
She is educated in sustainable material design at Designskolen Kolding. In 2019 she was awarded with the prize: Danish Design Award Young Talent for her project: Temporary Archive of Object Ecosystems – an engaging experience of biomaterials.
Variable Language
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{ facetype } is an experimental project which combines type design, linguistics, anthropology, and creative coding to produce an interactive variable font controlled by facial expressions. Join Adam for a nerdy session about the form and function of language.
Adam recently graduated from the Royal Danish Academy of Fine Arts with a Master in Graphic Communication Design. His thesis project { facetype } was a finalist for Danish Design Award 2020 ‘Young Talent’ and he is now working as a researcher at the Institute for Visual Design.
User Story Mapping: Why the shampoo comes before the toothbrush
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When you got up and went to the shower this morning, what did you do? Did you bring the toothbrush with you, so that you had it within reach? Did you make sure the window was open to prevent the mirror from clouding so that you could style your hair after the shower? Or, were you in a hurry and skipped the shower all-together?
User story mapping is an easy way to create a shared understanding of the needs of a user and their expectations with your product or service. Chances are that you and your teammates have different perspectives on a user’s experience, and co-creating a story ties in all those loose ends.
User story maps will help you and your team empathize with the users to solve the right problems and to design intuitive products – even though the paths they are taking aren’t always simple.
In this workshop, you will learn to create user story maps, and how to use the method to facilitate co-design that gets your team aligned!
Karsten Mikaelsen is an experienced product designer, and now design leader. Karsten dropped out of Design School when his first startup got funding and has been involved in startups, scale-ups, and hyper-growth companies ever since. Most recently as Head of Product at Pleo until joining Falcon.io as Director of Product Design 3,5 years ago.
Kristina Kristoffersen is a seasoned UX researcher with startup and agency backgrounds. Kristina and her team of researchers support Falcon’s designers and product managers in finding the right questions and answers. Kristina has a background from the IT University in Copenhagen, with a Master’s in Digital Design and Communication, specialized in user-centered design.
15:00 - ONLINE ONLY
How can I (as a designer) become actively anti-racist? What values do I stand for and what am I actively doing in my day-to-day practice?
In this hands-on workshop, we challenge designers to reflect on unconscious bias, define what it takes to set an inclusive brief, and also create a safe space for thought-provoking discussion where we push and challenge ourselves to (re)think how we see racism. We commit to action and activate change – starting within our own day-to-day practice.
Emily is an Associate Design Director at McKinsey & Company based in London. With a background in visual communication and service design, she brings strategic system thinking and expertise in implementing design solutions to help business to transform the way they operate and engage with customers across various industries from finance, consumer, luxury, public sector and more. She finds delight at the intersection of analytical thinking and design, where she is able to solve complex societal and business challenges. She also considers design as a medium for speculating on possible future experiences and loves asking ‘what ifs’ to imagine greater possibilities.
Kevin is an Associate Design Director at McKinsey & Company based in London. As an award-winning product designer, Kevin specialises in design strategy, user experience design, and user-centred research. Prior to McKinsey, Kevin worked within multidisciplinary consultancies focused on experience design, as well as led digital design for one of the UK’s most respected institutions, the British Museum. Kevin is an Associate Design Director at McKinsey & Company based in London. As an award-winning product designer, Kevin specialises in design strategy, user experience design, and user-centred research. Prior to McKinsey, Kevin worked within multidisciplinary consultancies focused on experience design, as well as led digital design for one of the UK’s most respected institutions, the British Museum.
16:30
17:00
In 2019 the Experiences & Design team at Mozilla was set to explore new product opportunities to serve two demographics at opposite ends of the age spectrum: older adults and teens. Then the Covid-19 pandemic started – and the issues they originally set to tackle became even more urgent and complex.
Daria will share insights into how her team tackled two ambitious projects with limited resources yet infinite passion, resourcefulness, and iterative touch points with the end users they set to serve.
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Daria Loi is Head of Design of Emerging Technologies at Mozilla. She specializes in open source work and emerging technologies.
She has conducted research in high tech, academic & govt contexts, presented her work in most continents, published 80+ articles, squeezed in 10+ patents, and chaired several committees and events. In 2018 she was recognized as one of Italy’s 50 most inspiring women in tech, in 2019 she became Conjoint Professor of Practice at Newcastle University and in 2020 she joined the Board of Directors for DemocracyLab.
17:30
Inhale the future, exhale the past. If you want to be truly future proof, you’ll need to be defining what the future will look like.
Last year, Scandinavian fashion retailer Carlings changed the world of fashion and launched the world’s first digital clothing collection where consumers could show off digital fashion in their social feeds while reducing the harmful consequences of fast fashion.
Executive Creative Director of Vice/Virtue, Morten Grubak, and fashion designer Amber Jae Slooten will let you in on how to create ideas and IPs that break the status quo by looking towards the future.
Morten Grubak is the ECD at VIRTUE, The Creative Agency by VICE. For the last four years he’s led VIRTUE’s Danish, Norwegian, Swedish and UK agencies from non-contenders to top 3 most awarded agencies. A recent sign of his teams’ success in 2019 is the win of both Best of Discipline at the ONE SHOW and Grand Prix & Gold in Cannes with the adDRESS THE FUTURE case.
A philanthropic entrepreneur by heart, Morten co-founded Sky.Garden; A phone-based e-commerce platform allowing African Females to get around the archaic laws keeping them from owning businesses. Sky.Garden was honored as Start-up of the Year 2018 by the Danish Digital Association.
Amber Jae Slooten is a fashion designer and works with the body, animation and digital fashion design. As the first to graduate with a full digital collection back in 2016 her work always questions the way in which we will fit, purchase and wear clothing in the future. She is a co-founder and creative director of The Fabricant, a digital fashion house that creates clothing that is always digital, never physical. Unconstrained by the boundaries of the physical realm, they create intriguing and seductive 3D fashion experiences of endless possibility.
18:00
19:00
Hugleikur Dagsson will make you drop for a laugh in his fun Night talk!
He’ll share how he comes up with his provocative and irreverent illustration ideas and sprinkle a generous dose of pitch-black humor onto his work.
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Hugleikur Dagsson is an Icelandic cartoonist, writer, and comedian who was born in 1977 and has since then been breathing air and making jokes. He has published about 20 books, written 3 plays and 1 animated TV show. He also does stand up comedy and the occasional art project.
20:00
8:00 - 9:00
9:00 - 9:20
Paul will welcome everyone back and make sure everyone is ready for one more day of insights, inspiration, and fun!
Also, he will introduce a special guest…
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Paul Tyler provides story consultancy to media companies, working in 20+ countries on over 500+ projects. He brings years of experience developing & producing concepts, strategies & projects within the cultural, public & corporate sectors. 4 years in theatre production and touring, and 12 years at the BBC, where he became a TV producer and studio gallery director has helped him develop a highly analytical, creative and often humorous approach to reveal the complex ecosystems in which we work, rest and play.
9:20 - 10:00
Web forms don’t have a decent reputation, and rightfully so. Very often they are inaccessible and difficult to use, with awkward live validation and notorious error messages, painful dropdowns, broken logic, and horrendously evil CAPTCHAs in the disguise of street signs and crosswalks. In this session, we’ll learn common pain points that customers experience way too frequently, how to solve them, and how to create an interface that excels at getting the information from the customer in a way that’s friendly, accessible and obvious — helping conversion and business KPIs along the way. Vitaly will show you the do’s and don’ts for web forms and share insights on human psychology and how people think when they are dealing with a purchase decision, a subscription form for or signing up for a newsletter.
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Vitaly Friedman is the co-founder and editor-in-chief of Smashing Magazine. He loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running front-end/UX workshops and webinars. He loves solving complex UX, front-end and performance problems.
10:00 - 10:30
10:30 - 12:00
The Future of Workshops
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Workshops have long been a powerful tool for design thinking and cross-functional collaboration. Most of us are used to running these in-person, with physical sticky notes and whiteboards at hand. We haven’t given a second thought to running workshops remotely, on digital platforms — until now.
Enter the pandemic. Remote working has become the new norm. We’ve suddenly had to find new, digital ways, to connect, communicate, and collaborate with each other. Many of us are stuck in endless, back-to-back Zoom meetings that could have been more fun, efficient, and effective in a remote workshop format.
In this talk, Kea will share her best tips on how to run great remote workshops, based on her own successes (and failures!). She’ll provide you with actionable advice on do’s and dont’s, what tools to use, and give concrete examples of workshop activities that you can run.
After the talk, online attendees will be invited to join a hands-on workshop on how to run remote workshops. Yes, you read that right — it’s very meta! It’ll be a fun, practical, and engaging way to learn by doing.
Kea Zhang is a Head of Product/UX at UserTesting (formerly Teston), where she leads her UX team, manages product priorities, and puts out fires on a daily basis.
Her background in UX, HCI, and Psychology, as well as her work in agencies, startups, and the corporate world, have helped her see just how critical user-centered methods are for product teams to succeed.
That’s why she’s currently pouring her passion into creating great user-centered processes and building better tools to help everyone make more user-friendly products.
The Wormhole: Designing for the post-internet generation
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6G will be a sixth sense experience for humans and machines, digi spirituality is the new religion, biology marries AI, memes turned presidential campaigns, game platforms are the new shopping malls, surveillance capitalism becomes unhinged, RnB superstars create cryptocurrencies, the increasing gravity of the anthroprocene, hyperaccellerated social media interactions, all of these propose us to question how our lives and industries will change in the coming decade.
What is the link between culture, technology & well being? How do you create a meaningful digital experience? Augmented Reality is one of the technologies influencing creative industries in the immediate future the most. For the better or for worse. Learn about different AR tools, and how you can design AR experiences that aim at giving people a voice, fight against systemic oppression, or a more sustainable future.
Maria Cristina is a young researcher and creative technologist. Her work combines cultural insight with new technologies to try to achieve possible social impact. She’s the owner of CISOR, a female led future thinking creative studio, and works part time at Virtue, the creative agency by Vice.
All you really need is some cardboard
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Featuring prototype specialists Sabroe & Elmkvist
The most important job of the designer is getting the details right. But all too often, we get the details right but the product wrong. As designers, we need to find the time to start our projects off right by rapidly exploring different solutions. With the confidence of the right solution, we can spend our time perfecting the details where it has an impact.
In this workshop, Michael will take you through the rapid prototyping framework used at B&O which you will then apply in teams. You will prototype several versions of your own sound concept from simple cardboard material and test it with other users until you find the right design. Michael will be joined by the prototype specialist from Sabroe & Elmkvist that will help everyone with tips and tricks for building your own prototypes. After the workshop, you will be able to apply this fast prototyping approach to your own digital and physical projects.
Michael König currently serves as Head of Design Research at Bang & Olufsen. Michael is passionate about supporting teams through the messy journey from too many ideas to product confidence. Michael recently spoke at out Design Matters Tokyo event and alongside his role at Bang & Olufsen, is a vivid record collector and loves talking music and design at the Design Matters bar.
About Sabroe & Elmkvist
Kristoffer & Andreas have worked with Michael on many projects building early prototypes and will join to help everyone build their own, awesome prototypes. They are the founders of the award winning design company MOEF and Sabroe & Elmkvist. Kristoffer and Andreas have worked for a myriad of the biggest companies in Denmark including LEGO, Coloplast, Novo Nordisk, B&O, Georg Jensen, and made an exit from their own global start-up Paralenz in 2019.
12:00
13:00
Wikipedia is nineteen years-old and is still growing, with content being contributed by volunteer editors and read in almost 300 languages worldwide. Rita will share different practices used by the relatively small (some might say scrappy) group of nine designers in the Wikimedia Foundation’s Product team as they create new and improved features to make Wikipedia a more inclusive place to access free knowledge for the next generation of users.
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Rita has worked as an interaction designer for the past twelve years. She is a Lead Designer at the Wikimedia Foundation, the non-profit organization that hosts Wikipedia, Wikimedia Commons, and other open source projects focused on free knowledge. She helps create Wikipedia desktop and mobile products that make the experience of sharing the sum of human knowledge better for readers and contributors alike.
13:30
Mitsuko will talk about how SPACE10 stands out in researching and designing products and ideas to enable a better everyday life for people and the planet. You will discover how their research and innovative thinking addresses some of the major societal changes which are expected to affect people and our planet in the years to come.
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Mitsuko Sato is the Visual Design Lead at SPACE10. Her works centers on the principles of expressing inclusive and circular design through highly engaging and beautiful mediums. She designs and art direct projects from democratising access to clean energy, to empowering people through advanced technology, to recipes for the future of food.
14:00
14:30 - 16:00
Extended Reality Fashion
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In her talk, Damara will look at different design processes and how they can be deployed to create extended reality experiences for AR Garments and accessories, MR Retail spaces and VR Fashion experiences. Damara will guide you into her creative process and share the ways in which VR and AR can be used to update fashion, so that it can remain relevant and inclusive to the consumer without further material waste.
Damara Inglês is a recent graduate of the MA Fashion Media Practice and Criticism on the London College of Fashion, University of Arts London. She is a multidisciplinary fashion media practitioner and creator of digital interactive experiences. In recent practice, Damara has been using AR and VR to challenge innovation within the areas of fashion communication and social media, retail spaces, the supply chain and sustainability. She has learned from and worked directly with brands like Gucci, Kering and Microsoft.
The visuals of politics
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Khalid Albaih is a Romanian born, Qatar raised, Sudanese award-winning artist, political cartoonist and cultural producer based between Doha and Copenhagen. besides his two books KHARTOON! and Sudan Retold on the shelves of international bookshops, Khalid publishing his political cartoons and political commentary on current affairs on various established media outlets, publications and books.
Khalid is the founder of award-winning space sharing platform getfadaa.com, Sudan Art and Design, Sudan Artist Fund and @DohaFashionFridays.
Albaih is on the board and consultants of several global art and media initiative.
Like a Phoenix: Becoming a more resilient designer
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A digital product designer’s story of failure, self-empowerment, and redemption. Over the span of two years, Catt Small experienced the highs and lows of product development – all within the same team. She will share ways to improve your persuasion skills, create a better working relationship with your peers, conduct more holistic research, and ultimately create and release a better product.
Catt is a product designer, game maker, and developer. She is currently helping people work better with Asana. She started programming interactive games around the age of 10 and has been going ever since. In her spare time, Catt makes awkward video games, writes, and draws comics. You can follow her @cattsmall on Twitter and view her work at www.cattsmall.com.
16:00
In this talk Thomas will be reflecting on experimenting, testing, and the obsessions that feed his creative process. Discussing the themes behind his work Thomas looks to understand the accelerated accessibility of art, and the need to adapt as a digital creative whilst using an active research practice to keep relearning. This is a journey that tries to make better sense of the space that exists between visuals and language.
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Thomas Hedger is a UK based visual artist. He studied Graphic Communication Design at Central Saint Martins and Visual Communication at the Royal College of Art. Thomas’ work is inspired by ambience and language and is driven to expand the representation of illustration. He mixes strong lines with fluid shapes and bold colours, creating punchy and irreverent artworks. Thomas’s drawings have received awards from the V&A Museum, WIA, Adobe and Creative Review and have been exhibited in London at the Design Museum, The London Design Fair and Pick Me Up at Somerset House.
16:30
As technology has become central to society, the role and responsibility of design has grown. We are in a moment where we can shape the next frontier and we can no longer take the risk of overlooking the essentials like ethics, accessibility, and inclusion. In this talk we’ll look at how technology and design are changing, and the role we can play in shaping a better future through our craft.
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Alastair is a product design manager, leader and mentor. He loves working with multi-disciplinary teams to solve complex business and interaction design challenges. He is currently VP Design at Dropbox, where he leads the brand, Product Design, Research and UX Writing teams. Previously, he led the product design organisation across a portfolio of Atlassian’s largest Cloud Products and Platforms and helped scale the design team from 20 to over 200. Alastair also owns a rather large sneaker collection.
17:00-18:00
